B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and also other realities concerning contemporary B2B advertising. We go over how the buying journey is currently totally fragmented as well as the manner in which neighborhood structure can assist marketers retake control of the d… Read More